HR and Pensions professionals:
it’s time to change
You stare at the screen in despair.
It’s still blank. You are supposed to be planning your company’s communications around workplace savings for the next quarter. But inspiration hasn’t hit yet. You’re not sure where to start, or what messages might really resonate with your workforce.
It’s so frustrating. You want to help your staff save more, and you know that guidance and advice from their employer can be a powerful force.
But creative comms campaigns do not come naturally to you. After all, you’re not a marketer.
The good news is that you can still produce a powerful communication strategy for workplace savings – even without a background in comms or marketing.
As with everything in business, it comes down to having a good process to follow.
The process you are about to discover is based on years of experience in developing comms around workplace savings for companies just like yours, so it is tried-and-tested.
We’ve combined it with deep insights into what employees want from comms from their employer, based on research we conducted in July 2018, involving over 2,000 working people aged 16-65+ from across the UK.
Together, they form a powerful model you can use again and again to work towards changing your employees’ savings habits for the better.
So what are you waiting for? Let's get started >>>