In our research, over 60% of people said that they were most likely to respond to a communication if it related to their present circumstances.
This can influence the goals you set for your campaign. Could it be more useful, for example, to try to help people reduce their outgoings, so that they have more money in their pocket today – before encouraging them to contribute more into their pension?
When you improve your employees’ general financial wellbeing, there is often a positive knock-on effect on their pension behaviour too.