What our research shows:
That 32-year-old employee? He might be earning quite well, but spends all his money on a lavish lifestyle...
...Or, alternatively, he might still be towards the bottom of your pay scale, but scrupulously puts money away each month for his future.
Just because people are the same age doesn’t mean they share the same financial means and priorities. That’s why age is not necessarily the best way to segment your staff.
Our research shows that people prefer their pension messages to be based on other factors, like their contribution levels or salary.
So think carefully about the most sensible way to divide your staff, not just for pensions but for all comms concerning financial wellbeing. The most obvious way – age – is not always the most appropriate.