But scare tactics have become so common that people have started to tune them out.
This is backed up by our research. Just 38% of people said they would respond to scare tactics, and even fewer – 32% - said they would respond to guilt tactics about not saving.
Try some positive messages, instead. You could help people imagine a retirement they’ll love, where they have time to enjoy the hobbies and interests they have now.
Or focus on Return on Investment. 86% of people said they would respond positively to messages around the value-for-money they receive from employer contributions – so test whether it works for your staff, too.