But before you move onto the next campaign, go back and look at your original objectives again. Did you fulfil them? Which part of your campaign under-performed? And which worked well?
Analyse your campaign’s performance, and feed the lessons back into your next set of comms, so that you see continuous improvement.
The 7-step model is a circle, not a straight line, so as soon as you’ve finished one campaign – go back to Step 1, and start the process all over again!